Denis Tishler, Chief Marketing Officer at wind-turbine, unveils how the company went from a usual marketplace with no industry expertise, to being leaders of a niche ecosystem.

When they started in 2012 in Germany, wind-turbine.com was pretty much as any usual online marketplace, helping sellers and buyers of second hand wind turbines to get in touch.
Today they are the world's leading B2B platform in the wind industry, with 25K users a month in over 200 countries.

#platforms4future

Kicking of our series 2 of the “Platforms 4 Future” podcast with a chemical industry powerhouse and dinosaur - BASF. It’s the world leading chemical company with about 110.000 employees worldwide, 10% of them within R&D department spending 2 billion on innovation each year. More importantly, almost everything on our lives is based on chemicals so you can image the impact of such a company has on our lives and our planet. There is no better place to drive sustainability with a massive impact. But even for such a big giant, tackling sustainability is a too big task and you need to align even more players to create change.

Together with Alessandro Pistillo, Head of Digital Strategic Projects, we explore how such a traditional company can use it’s footprint in the market to lay the foundation for a more sustainable collaboration among all the players in the ecosystem.

Alessandro started it’s career 20 years ago and went through different jobs within BASF, which gave him a lot of insights into all facets of the value chain and chemical industry. In the last two years he is part of the Corporate Strategy Department driving digital innovation projects.

#platforms4future

In our current podcast episode, we look at an aspect that doesn't come up so often in our conversations: the closing of a B2B platform. For this, we caught up with Henrik Hahn from Evonik Industries.

Henrik is Chief Digital Officer of the Evonik Group and CEO of Evonik Digital. In his role, he initiated the development of a marketplace in 2017 - an absolute novelty in the very traditional chemical industry. 3 years later, however, the platform is already history.

Why Evonik abandoned the idea, what hurdles Henrik had to deal with, and what he nevertheless learned from this journey into the startup world - that's what he talks about rather frankly with Natalie and Matthias.

In our latest Episode we were very pleased to welcome Thilo Kassen, Executive Manager of PRISMA Capacity, the leading gas capacity platform in Europe. Together with Thilo we discussed the interesting shareholder model behind the company and how sustainability and climate change affect the future gas market in the long run.

PRISMA Capacity is acting as the leading gas capacity trading platform in Europe. Within their marketplace they offer the possibility to easily auction transmission gas capacity at primary and secondary market level. Founded in 2005, PRISMA is currently connecting 45 infrastructure operators and over 600 shipper companies all over Europe. Although the number of players on the platform sounds quite small, PRISMA manages about 70% of the European gas market which is highly fragmented.

What makes PRISMA so special is the shareholder model they operate. Founded and owned by many energy companies around Europe, this cross-country collaboration model of PRISMA could act as a role model for other industries and european wide platforms initiatives

We are very pleased to discuss together with Thilo Kassen, Executive Manager of PRISMA Capacity, about the background of the company's foundation and the shareholder management that goes along with its business model.

Henrik is Chief Digital Officer of the Evonik Group and CEO of Evonik Digital. In his role, he initiated the development of a marketplace in 2017 - an absolute novelty in the very traditional chemical industry. 3 years later, however, the platform is already history.

Why Evonik abandoned the idea, what hurdles Henrik had to deal with, and what he nevertheless learned from this journey into the startup world - that's what he talks about rather frankly with Natalie and Matthias.

Platforms are an important topic for each company strategy. But we see in our projects a big knowledge gap on executive / leader level but also on team level. Companies think they can build platforms just like they built products. There was a study from BITKOM in 2019 showing this gap -> only 5% of Executives understand this topic and have the skills to lead those initiatives. We want to explore what kind of roles and skills are required to build & scale a platform. How to educate future platform leaders & teams?

Evangelos Avramakis is a recognised thought leader and advisor in the field of insurance industry. At the Swiss Re institute he works with focus on digital and consumer related topics as the Head of Digital Ecosystems R&D. Within his position, he analyses the mid- and long term developments of emerging technologies and business models. Covering both digitization and business developments Evangelos has also huge knowledge and insights about the evolution of platforms and ecosystems which we are very pleased to learn more about.

Julian Kawohl is a Professor for Strategic Management at the University of Applied Sciences in Berlin. He is also the founder of the Ecosystemizer framework, a methodology - similar to the Platform Innovation Kit - which helps managers intuitively understand ecosystems, set up ecosystem strategies and position themselves in such ecosystems.

Started in 2018, Evan GmbH is a german tech-start up operating the Evan Network as an enterprise blockchain infrastructure focused on manufacturing companies. With this blockchain technology, Evan provides a base for building trust in digital partner networks as well as enabling corporate solutions for the economy of things.

Thomas Müller, CEO and co-founder of Evan, has spent a long time in the area of digital business and brings a lot of experience in blockchain technologies. That’s why we are very pleased to discuss with him the possibilities of decentralized infrastructure for different business and industry scenarios.

Markus Schorn is a member of the Deutsche Telekom Think Tank with focus on emerging technologies, innovations and business models. Within this role, he asked himself how technologies will impact our future lives and society. His book “10x DNA - Das Mindset der Zukunft”, which he wrote together with Frank Thelen, also revolves around this topic. It’s focusing on the acceleration of the technological process and the upcoming changes but also kind of a “wake-up call” to make sure that we keep up with all the possibilities and novelties which come along with new technologies.

Today, instrafreight is one of the leading platforms for B2B logistics in the european market. With focus on overland freight, instafreight matches the emerging transportation needs of shippers with the transport capacity of the carriers. Started in 2016 they faced an exciting journey from their first MVP to today's platform with about 2000 shippers on the demand side and 25.000 carrier companies on the supply side.

In our conversation with Philipp Ortwein, CEO and Co-Founder, he gave us a lot of insights about the impact of a digital platform approach on a market which is vastly fragmented.