Guest: Bastian Herr | Head of Marketplace, GLOBUS

In this episode of Beyond Core, we sit down with Bastian Herr, Head of Marketplace at GLOBUS, one of Switzerland’s leading premium and luxury department store chains, to unpack the evolving world of luxury shopping, curated platforms, and the transformative role of AI in retail.

From reinventing the department store model to launching a curated marketplace for brands like Hugo Boss and Swarovski, Bastian shares how GLOBUS is using data, design, and digital tools to create a seamless omnichannel experience that’s both personalized and premium.

🔑 What you’ll learn in this episode:

• Why luxury marketplaces are turning toward curated, single-brand models
• How to build a platform that balances brand control and customer choice
• The power of AI in personalizing the online experience
• What mid-market retailers can learn from the luxury playbook
• Why the future of shopping is relationship-driven, not transactional

💬 Featured Quotes:

“We only work with the brands directly, and there’s no competition on pricing. It’s a curated model—one supplier per item. That’s the future for premium marketplaces.”

“The biggest win is combining the personal understanding from retail with the data we collect in the marketplace—it’s how we create better products, better curation, and ultimately, better conversion.”

“Now with all these new possibilities in AI, we’ll finally move online shopping from being transactional to being relationship-based.”

“We’re building toward a point where AI can tell you: this shirt will fit tight at the shoulders or loose at the waist—based on your personal avatar.”

“Luxury sets the standard, but customer expectations are rising everywhere. Everyone now expects great experience and personalization—no matter the price point.”

Whether you’re leading a retail brand, scaling a platform, or curious about how technology is reshaping luxury, this episode is packed with forward-thinking insights.

🎙️ Tune in to explore the future of premium commerce.

Connect with Bastian via Linkedin: https://www.linkedin.com/in/bastianherr/

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